Attracting More Members to a Health & Fitness Club

Getting More Health and Fitness Club Members It’s not just about targeting more health and fitness club members, it’s really all about finding the best new members for your club. Ideally you want people who will stay members for a while. These are your most valuable members. What you need is a well-used plan that…

Demographics – How it Started…

What is Demographics? The dictionary describes demographics as the statistical data of a population. In other words it records the characteristics of a population. Once known these characteristics can be used to cluster similar groups of people or identify those that are different from each other. There are now many characteristics used in the analysis,…

Creating a Customer Avatar

What is a Customer Avatar? Understand Your Customer A customer avatar is a detailed profile of your customer, built around their demographic and psychographic characteristics. Demographic data may include age, education, type of employment, income, type of accommodation, car ownership etc. Whilst psychographic characteristics include the way they see their world, their place in it…

A GB Athlete’s Lessons for Your Business

Praising the Use of Performance Data Driving home last night I heard an interview with a gold medal winner. The winning athlete said that he was not the only one responsible for his victory. He wanted to thank his coaches and the rest of the backroom staff who had been so important. This backroom staff…

How to Get More Customers

Finding More Customers How to attract more customers is a regular question for any and every business. Marketing is arguably the only business cost that is an investment, though any money spent on acquiring more customers or clients, must be well spent. US businessman John Wanamaker is accredited with the saying ‘half the money I…

How to Profit from Market Analysis

What Some Geodemographic Profiling Companies Won’t Tell You! Interpreting market analysis data in a geodemographic profile is crucial. In the last post, How to Run Effective Local Marketing Campaigns, we looked at how knowing where your best prospects live will help you to increase profitability and form a very effective method of business location planning.…

Effective Local Marketing

Effective Local Marketing Tips Analysis of most brick and mortar businesses shows that a high ratio of sales are generated by people living within the local market area. Often this local market area can be as small as a 10 to 15 minute drivetime from the location of the business. This tendency towards local high…

How to Market a Food Retailer

How to Market a Food Retail Business An overview case study to show how to market a retailer is described below. It shows how geodemographics were used to grow the business, both on and off site. The benefits of creating a customer database are evident and how this base was used for the future development…

Demographic Market Area Analysis

How to Increase the Value of Market Area Analysis Reviews Demographic market area analysis reports are not cheap but can be extremely valuable. Below are some tips and guidelines designed to improve the value of your next market area report. This especially useful at the start of a location planning process or before the development of…